Category: How-To

Do it yourself press kit

Marketing Magic: A Do It Yourself Press Kit Can Help You Market Like The Pro’s. by James W. Layne, Jr. ©2006 The biggest challenge to any self publisher is marketing the product and the personality. No matter if you have…

How to write a logline

October 11, 2009 What is a logline? A logline is a brief, but captivating  one-liner used to advertise a  movie or screenplay. Generally, the more high concept your logline sounds should increase the odds  of the right people paying attention to…

The pros and cons of self-publishing a book by E. Hughes

Remember the old days when vanity publishers charged writers thousands of  dollars to publish and distribute their own books?  I can smell a  vanity publisher a mile away. The goal of vanity publishing is to make money off  of the…

Contacting an A-List actor

April 7, 2009    Finding an A-list actor to read your screenplay will be a monumental task.  The purpose of attracting talent is part and parcel of a marketing strategy to  attract attention from financiers, production companies, or directors; generally  people…