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Posts Tagged ‘ Marketing ’

How to write a logline


October 11, 2009 What is a logline? A logline is a brief, but captivating  one-liner used to advertise a  movie or screenplay. Generally, the more high concept your logline sounds should increase the odds  of the right people paying attention to it. For example, the Matrix advertised  “The fight  for the future begins” on its...
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